Own Your Confidence. Perform Under Pressure. Lead with Purpose.
Coach VJ — former pro athlete turned mental performance coach — equips leaders and teams to deliver when it counts. Trusted by 3,000+ athletes and executives.
TRUSTED BY ASSOCIATIONS, UNIVERSITIES, & NATIONAL PROGRAMS
ABOUT
SPEAKER. AUTHOR.
MENTAL PERFORMANCE COACH.
Vera Jo Bustos—commonly known as "Coach VJ"—is a leading mental performance coach trusted by more than 3,000 athletes, executives, and high performers.
A former professional basketball player and Hall of Famer, Coach VJ now helps teams and leaders build the confidence to perform, lead, and compete when the pressure is on.
As the founder of Mentality Solutions, she blends performance psychology with real-world experience, delivering powerful keynotes filled with mindset tools, personal stories, and practical strategies that create lasting change.
Her sessions ignite belief and strengthen focus. Whether speaking in a boardroom to 12 executives or an arena of 8,000 leaders, she builds the confidence that changes how people think, lead, and perform.
Jan 2 - Homedale, Idaho
Jan 9 - Thornwood, New York
Jan 16-17 - Pocatello, Idaho
Jan 21 - Mountain Home, Idaho
Jan 24 - Spokane, Washington
Jan 27 - Kuna, Idaho
Jan 29 - Broken Bow, Nebraska
Feb 3 - Boise, Idaho
Feb 5 - Mountain Home, Idaho
Feb 6-9 - Albuquerque, New Mexico
Feb 14 - Mountain Home, Idaho
Mar 3 - Mountain Home, Idaho
Mar 5-6 - Pocatello, Idaho
Mar 14-16 - Albuquerque, New Mexico
April 1 - Boise, Idaho
April 6 - Middleton, Wisconsin
April 7-10 - Chicago, Illinois
April 15 - Boise, Idaho
April 17-18 - Pocatello, Idaho
April 21 - Albuquerque, New Mexico
June 3-4 - Crane, Oregon
June 17 - Flagstaff, Arizona
June 18-19 - Mountain Home, Idaho
July 5 - Orlando, Florida
July 29 - Las Vegas, New Mexico
August 7 - Phoenix, Arizona
August 29 - Thousand Oaks, California
September 3-4 - Orlando, Florida
October 2 - Pocatello, Idaho
October 15 - Pottsville, Pennsylvania
October 17 - Santa Fe, New Mexico
October 20 - Mora, New Mexico
October 21 - Albuquerque, New Mexico
October 23 - Albuquerque, New Mexico
November 1 - Featherville, Idaho
November 3-4 - Pocatello, Idaho
November 19-20 - Pocatello, Idaho
November 21 - Portland, Oregon
December 3 - Homedale, Idaho
TESTIMONIALS
The ULTIMATE Keynote Experience to Inspire. . .
Motivation
Achieve unprecedented greatness after failure, setbacks, challenges, and even. . . success.
Mental Strength
Discover invaluable tactics for developing your mental armor and an unstoppable approach.
Improved Performance
Learn the secrets to performing & competing under pressure in sports, business, school, and life.
