Confidence keynote speaker Vera Jo Bustos delivering a high-energy talk on mental performance to a packed student audience.

Own Your Confidence.
Perform Under Pressure.

Coach VJ — former pro athlete turned executive & mental performance coach — equips leaders and teams to deliver when it counts. Trusted by 3,000+ elite performers & emerging leaders.

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TRUSTED BY ASSOCIATIONS, UNIVERSITIES, & NATIONAL PROGRAMS

Professionals & Organizations

Student & Youth Conferences

Athletes & Teams

About

ABOUT

SPEAKER. AUTHOR.

MENTAL PERFORMANCE COACH.

Vera Jo Bustos—commonly known as "Coach VJ"—is a leading mental performance coach trusted by more than 3,000 athletes, executives, and emerging leaders.

A former professional basketball player and Hall of Famer, Coach VJ now helps teams and leaders build the confidence to perform, lead, and compete when the pressure is on.

As the founder of Mentality Solutions, she blends performance psychology with real-world experience, delivering powerful keynotes filled with mindset tools, personal stories, and practical strategies that create lasting change.

Her sessions ignite belief and strengthen focus. Whether speaking in a boardroom to 12 executives or an arena of 8,000 leaders, she builds the confidence that changes how people think, lead, and perform.

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Confidence is built before the moment demands it.

In high-pressure environments, talent and preparation are only part of the equation. What separates those who rise from those who tighten up is the confidence they can access when it matters most.

Vera Jo Bustos ("Coach VJ") is a confidence and mental performance coach who helps athletes, leaders, and elite performers train their mindset to perform under pressure. Drawing from her experience as a professional athlete and years working inside high-performing environments, she teaches practical mental skills that strengthen self-trust, sharpen focus, and stabilize performance in critical moments.

Through keynotes and training, Coach VJ equips leaders and teams with simple, repeatable tools to build confidence, respond effectively to pressure, and compete fully in the present moment.

The result is resilient performers who trust their training, stay composed under stress, and deliver when the stakes are high.

Confidence keynote speaker Vera Jo Bustos thanking the audience during a standing ovation.

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Coach VJ raising her arms during a standing ovation at the end of her speech.

TESTIMONIALS

My experience working with Vera Jo has been exceptional.

This is the second time she has served as our keynote speaker, and she once again exceeded expectations. Vera Jo has a remarkable ability to connect with the audience, empower our members, and deliver a message that is both inspiring and relevant. Her professionalism, poise, and engaging presentation style make her an outstanding speaker.

Gary O. Chavez, President

New Mexico Public Procurement Association